The Build

If there isn't any more love for Portland, Oregon another sample of great work pops up on the radar. Custom motorcycle building in PDX and the people around it. Thor, one of the subjects in the movie is a guy I knew at Wieden+Kennedy back in the day. Check him out in the "The Build".

Beautiful film and great web experience. Just found out that the film was shot by Greg Schmitt. Plus the good people at Instrument helped put the fancy site together.

I don't know anything about motorcycling but I can just appreciate the vibe. Just some great work that really made my day. And it's great that there's some sort of solid creativity going on in the Northwest.