2013

 

APPLE

iPad // three-of-a-kind

These simultaneous Apple campaigns show all iPad product offerings plus the many apps that developers create to make users’ lives better.

AD: Adams Ho, David Dieter
CW: Jason Diao, Dong Hao
DESIGN DIR: Peter Yue
CD: Chien Hwang


ipad // IPAD family

This out-of-home and street-level iPad Family campaign shows both iPad products working in tandem. We worked on playing the headlines with the app content.

AD: Adams Ho, David Dieter
CW: Jason Diao, Dong Hao
DESIGN DIR: Peter Yue
CD: Chien Hwang

 


 

 

2014

 

APPLE

iphone 5C // iphone 5c OOH

We wanted to show the product in all it's powerful plastic glory. We introduced big fields of color with the simple and subtle design of a well designed product.

AD: David Dieter
DESIGN DIR: Peter Yue
CD: Chien Hwang


iphone 5c // IPHONE mix and match

The iPhone 5C was shown in a dynamic and playful execution for out-of-home.

AD: David Dieter
DESIGN DIR: Peter Yue
CD: Chien Hwang


PHONE 5C // CONTEXTUAL PRINT

We wanted to show the personal snowboard outerwear solutions that Bonfire athletes wore in different environments. This was 2 in a series of 8 that goes into six different formatted magazines.

AD: Adams Ho, Peter Yue
CW: Jason Diao, Dong Hao
DESIGN DIR: Peter Yue
CD: Chien Hwang


 

 

2014

 

APPLE

IPAD AIR, WHAT'S YOUR VERSE

The print idea consisted of each color of the case/product to represent objects associated with the publication content. Sixteen different executions were paired up with contextual covers.

AD: Adams Ho, Peter Yue
CW: Jason Diao, Dong Hao
DESIGN DIR: Peter Yue
CD: Chien Hwang


 

 

2001

 

BONFIRE SNOWBOARDING

0102 DEALER CATALOG

We wanted to show the personal snowboard outerwear solutions that Bonfire athletes wore in different environments. We went to six different countries and documented each rider at home and on the mountain. This catalog included 3 gatefolds and 3 collectable postcards.

AD: Peter Yue, Aaron Lee
CW: Ben Pruess, Peter Yue
PHOTO: Various


 

 

2002

 

0203 DEALER CATALOG

We created a workbook and look book with a slipcase. The outerwear is portrayed in the look book and the dealers can order from the workbook. See below for the following year.

AD: Peter Yue, Aaron Lee
CW: Ben Pruess, Peter Yue
PHOTO: Various


 

2003

0304 DEALER CATALOG

We decided to move away from snowboarding and incorporate the theme of toys with this year's version of the catalog. We also wanted to juxtapose reality with the world of make-believe. World renowned toy store, Just-Be-Toys partnered up with us in supplying photo locations. We created scaled down versions of the outerwear and sculpted figurines to look like our athletes.

AD: Peter Yue, Aaron Lee
CW: Ben Pruess, Peter Yue
PHOTO: Various


 

2000–04

 

BONFIRE SNOWBOARDING

textile industrial design

Bonfire was known for it's strong attention to detail in all it's garments. This was shown in every single trim, fabric pattern/texture and graphic treatment. We worked with factory executives by supplying mechanical drawings to overseas facilities and overseeing the quality.

AD: Peter Yue, Aaron Lee
CD: Ben Pruess


 

 

2011

 

ELECTRONIC ARTS

BULLETSTORM // influencer kits

We created meat packages to simulate the leftovers of an unfortunate enemy soldier who got blown up by the hero of the game. Each package had personalized dog-tags and USB cases for the recipient.

AD: Dominic Orlando
CW: Charlie Gschwend
DESIGN: Peter Yue, Karen Koch, Katie McHugh
CD: Eric Baldwin, Jason Bagley


 

 

2007

 

 

ICONS, IDENTITIES & LOGOS

VARIOUS

See below for icons, identities and logos.

Design: Peter Yue


 

 

2006

 

NIKE

jump // GUANGZHOU STATION DOMINATION

This collage was created to highlight Chinese hurdler Liu Xiang and many Chinese children participating in athletic jumps. It was used in a busy train station in Guangzhou, China. Abstract jump imagery were also placed on backlit boards throughout the bustling station.

AD: José Cabaco, Scott Dungate
CW: Achilles Li
DESIGN: Peter Yue
CD: Frank Hahn


 

 

2009

 

OLD SPICE

RESIDUE IS EVIL PRINT

Other invisible solid anti-perspirant and deodorant leave residue which in turn make you look dumb. Old Spice doesn't.

AD: Craig Allen
CW: Eric Kallman
DESIGN: Peter Yue
CD: Eric Baldwin, Jason Bagley


SMELL LIKE A MAN, MAN PRINT

We created a print campaign to show that using manly body wash will make you more attractive to the ladies. Truth.

AD: Craig Allen
CW: Eric Kallman
DESIGN: Peter Yue
CD: Eric Baldwin, Jason Bagley


 

 

2007

 

AIGA PORTLAND

URBANFORESTPDX

During April 2007 the Portland chapter of the American Institute for Graphic Arts teamed up with local designers and illustrators. They were tasked to artistically interpret the form of a tree and create 150 individual banners to be hung around town.. Queen Bee Creations later converted the used banners into messenger bags. and sold to benefit local organization, Friends of Trees.

DESIGN: Peter Yue