2000

 

BONFIRE

0001 WEBSITE

An old-school Flash based site told the story, philosophy, and technical specifications of Bonfire Snowboarding apparel. It was an online catalog as well.

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AD: Peter Yue
FLASH DEVELOPMENT: Peter Yue


 

 

2011

 

ELECTRONIC ARTS

bulletstorm // THE DUTY CALLS WEBSITE AND TITLES

We built a parody site of the most popular first person shooter video game. You could download the parody beta The Duty Calls, a tongue in cheek promotion for Bulletstorm.

AD: Craig Allen

CW: Eric Kallman

DESIGN: Peter Yue

CD: Eric Baldwin, Jason Bagley


 

 

2015

 

FELTON & MARY'S ARTISAN FOODS

website

We wanted to show the personal snowboard outerwear solutions that Bonfire athletes wore in different environments. This was 2 in a series of 8 that goes into six different formatted magazines.

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CD/AD: Peter Yue

CW: Elizabeth Hickey


 

 

2016

 

MIGO

WEBSITE

Migo Corp wanted to bring their advanced predictive analytics tools to the US market. We wanted to create a modern, clean, interactive brochure website by introducing complex tools in common language to businesses of all sizes to help increase revenue while decreasing costs.

MIGO_3_BROWSER.jpg

AD: Peter Yue

CW: Christopher Staub

CD: Jim Gibson


 

 

2011

 

REILLY SIGNATURE HOMES

WEBSITE

This was a great opportunity to introduce the world to Reilly Signature Homes and what they do. A new identity and a web presence for the masses. Look out world.

AD: Peter Yue


 

 
 
 

2014

SAMSUNG

samsung galaxy // passion pulse

For FIFA World Cup 2014 Samsung created a real-time social media event promoting the Galaxy 11. We measured each country’s fans at a World Cup match and measured the volume of their cheers (real and virtual). We also measured #passionpulse hashtag and built visual heat maps during the game to show trending World Cup match social activity. Visual assets were created on the fly and ported to each major social network. All content was collected on Tumblr to view as a collective whole.

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AD: Bryant Jow, Peter Yue

CW: Devin Heatley

CD: Jeff Meakins


 

2012

 

VELVEETA

eat like that guy interactive campaign

We built all sorts of interesting vehicles to create the identity, “Eat Like That Guy”. Little movies on YouTube of “That Guy” and toy helicopters that would shovel Shells and Cheese into the mouths of babes. Stuff that people would notice and want to further investigate.

AD: James Moslander, Peter Yue

CW: Laddie Peterson

DESIGN: Peter Yue

CD: Eric Baldwin, Karl Lieberman


 

 
 
 

2012

VELVEETA

our book of liquid gold INTERACTIVE CAMPAIGN

The Blacksmith could forge Cheesy Skillets with you and he can also make a personalized Book of Liquid Gold from all your Facebook information (if you let him). The finished book was wonderfully awkward.


VELVEETA // FACEBOOK GOODIES

This is where our fans congregate and we wanted to build a Facebook home fitting for “That Guy” and The Blacksmith. We set up all sorts of pictures, posts, recipes and all sorts of other goodies.

AD: James Moslander, Peter Yue

CW: Laddie Peterson, Heather Ryder

DESIGN: Peter Yue

CD: Danielle Flagg,, Karl Lieberman, Dan Hon