Google RCS for Business
Google’s RCS for Business replaces static SMS with interactive, two-way communication with app-like messaging.
To accelerate adoption across key industries, Google is developing a comprehensive video toolkit built and produced using majority AI image and video creation tools.
These assets will showcase high-value use cases including retail and person-to-account. These are for sales teams to create an overview showing RCS as a strategic engagement driver.
Google RCS for Business
To tell a larger story that had to be produced on a very short timeline, we used Google AI tools (Nano Banana, Google Veo) to render protagonists who spanned multiple business silos and audience touchpoints. Due to timing and budget constraints, these tools helped us rapidly iterate character visuals and footage to help keep the visuals cohesive and interesting without building out a live action production.
↓
Creative Direction: Jared Freeden
Art Direction: Peter Yue
Copywriting: Dyllan Thweat
Design/Production: Adriana Ngau
Motion Design/Editing: Adam Sirkin
Project Management: Jade Santos
View Art Direction overview or use secondary navigation below.