Old Spice Classic
The Old Spice Classic, was a pre-season college basketball tournament held over Thanksgiving weekend. The tournament featured 12 games with eight teams from different conferences, all competing for the championship title at the ESPN Wide World of Sports Complex.
To generate awareness for the tournament during a time when football usually dominates, a brand was established and a fun marketing campaign were developed for this inaugural event. This included creating digital media kits that were sent to college fan clubs. The Old Spice Classic, was nicknamed the “Turkey Ball,” after the successful campaign.
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Art Direction: Peter Yue
Creative Writer: Matthew Carroll
Design: Peter Yue
Creative Director: Eric Baldwin, Jason Bagley
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