Danté’s Inferno
Wieden+Kennedy launched a bold campaign for Electronic Arts' Danté’s Inferno featuring staged protests, fake religious games, and pranks related to the game’s themes of Hell and sin, generating significant earned media buzz. It was a lot of work that deserved an encore.
Following the game’s release, we showcased many campaign props at a closing party during First Thursday at Wieden+Kennedy Portland. As Design Lead for Danté’s Inferno, I collaborated with an awesome design team to create, fabricate, and host the gallery show, “Go to Hell”. Another classic case of qualified inmates running the asylum.
The gallery work was closely tied to the print work that I art directed as the Senior Design Lead for the campaign, ensuring overall consistency.
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Art Direction: Peter Yue
Design/Production: Peter Yue, Karen Koch, Katie McHugh
Project Management: Peter Yue, Karen Koch, Katie McHugh
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