Apple
Apple Services (specifically Apple Music: First Listen, Apple Originals, and Apple TV+ Originals) initiated rollouts designed to entertain a pandemic sequestered audience, provide journalists media coverage, and provide support to artists, filmmakers, and creators.
This involved aligning various movie studios, diverse content creators, and musicians with the Apple brand design. As a result, a lot of branded visual effects, UX/UI design, and interactive visual design were created.
Many promo boxes/press media kits were created for various Apple TV Originals/Apple Originals to generate excitement and engagement.
Apple Music:
First Listen
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Apple TV+
Apple Original Films, Apple TV+ Originals, and more.
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Landing Screens
Landing screens, pre-events countdown timers, and various modal dialog boxes to enhancing their overall Apple TV+ experience.
Television Critics Association
UX/UI and visual design for TCA Presentation itinerary for upcoming winter Apple TV+ shows.
Invites for Apple TV+ in person publicity junkets
Custom invitations for Apple TV+ junkets requires a blend of the apple brand as well as event details.
Apple TV+ Swag
Promo boxes/press media kits were created for various Apple TV Originals/Apple Originals to generate excitement.
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Senior Design Lead: Helena Chu, Peter Yue
Creative Project Manager: Jennifer Toohey
View Art Direction overview or use secondary navigation below.