Apple
Apple, partnering with Media Arts Lab Shanghai, refreshed iPhone visibility in Greater China with fun, colorful, and vibrant messaging.
Multiple subtle, engaging print concepts were introduced and resonated with the locals living in greater China and stayed true to Apple's distinctive brand.
Apple Color
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Only on iPhone
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Translation:
Desktop power. Pocket size.
We do everything on our phones. That’s why the new A7 chip was designed to handle, well, anything. It puts 64-bit desktop architecture in your palm, a first for any smartphone. You get stunning, true-to-life graphics and up to 2x faster performance without sacrificing all-day battery life.
The A7 chip. Only on iPhone 5s.
Translation:
A better photographer, built in.
Instead of teaching people to take better photos, why not teach the camera? The new iSight camera’s software makes dozens of smart decisions every time you click—from True Tone flash that analyzes and adapts to your lighting, to burst mode which takes multiple pictures and suggests the best ones.
The new iSight camera. Only on iPhone 5s.
Translation:
Your finger is the password.
Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you’ll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch. Touch ID.
Only on iPhone 5s.
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Art Direction: Adams Ho, Peter Yue
Creative Writer: Jason Diao, Dong Hao
Design Director: Peter Yue
Creative Director: Chien Hwang
View Art Direction overview or use secondary navigation below.