MasterClass OnCall
Served as the hands-on Art Director for MasterClass’ OnCall fall campaign, focused on creating performance-driven (UX/UI) social media and emails.
MasterClass OnCall is a voice-based, personalized coaching system featuring AI coaches trained on MasterClass experts, allowing users to consult, practice, and debrief within an e-learning system built around constant evaluation.
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Art Direction: Peter Yue
Creative Writer: Benji Brucker
Design Director: Josh Covarrubias
Creative Director: Matthew Atkatz
View Art Direction overview or use secondary navigation below.

