MasterClass OnCall

Served as the hands-on Art Director for MasterClass’ OnCall fall campaign, focused on creating performance-driven (UX/UI) social media and emails.

MasterClass OnCall is a voice-based, personalized coaching system featuring AI coaches trained on MasterClass experts, allowing users to consult, practice, and debrief within an e-learning system built around constant evaluation.


Art Direction: Peter Yue
Creative Writer: Benji Brucker
Design Director: Josh Covarrubias
Creative Director: Matthew Atkatz

View Art Direction overview or use secondary navigation below.

Previous
Previous

LinkedIn

Next
Next

Old Spice Classic