Felton & Mary’s Artisan Food
Serving as Liberte's Proprietor and Creative Director presents a unique opportunity to grow small businesses into mid-sized and large market enterprises.
Felton & Mary needed their unique story told at every touchpoint. As a start up they couldn't afford traditional large budget brand-building campaigns, the strategy focused on bringing the campaign to "ground zero", where the product lived. The creative and agency team scaled up as needed to tackle all packaging projects, visual web design, product and lifestyle photography, social media, fundraisers, and apparel drops.
The results grew into collaborations with Pacific Northwest fast-casual restaurants, university commercial kitchens, and large grocery chains.
The Story of Felton & Mary
Northstar origins in a nutshell.
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Felton and Mary Campbell’s home in Berkeley, Calif. was an urban oasis: a yard converted into a vegetable garden, a big smoker in back, and plenty of space for friends and family to gather. Felton loved to spin yarns. Mary loved to listen. Together, they loved to cook and serve delicious meals for a crowd. Nothing made them happier than seeing the messy face of a grandchild who had just buried his face in a plateful of ribs dripping with zesty BBQ sauce, or the smile of a neighbor digging into sweet potato pie. Children, grandchildren and friends all congregated here, not just to be fed, but to be nourished.
In 1984, the road tripping bohemians began a late-in-life adventure that took them to Portland, Ore., where they opened a barbecue restaurant. Not just any restaurant. A laboratory for Felton’s culinary creativity. A showcase for Mary’s ability to create community wherever she went. A place where the open handed hosts turned strangers into friends, friends into family, and someone down on their luck always had a place to stay and a job washing dishes until they got on their feet. A place where their customers called them ‘Mom’ and ‘Dad,’ and where they made and served the best brisket, pork ribs, collard greens and peach cobbler found anywhere.
Now you can become part of the Campbell family. The sophisticated flavors and warm hospitality that Felton and Mary brought to their cooking can be found in your local grocery store in their original sauces and rubs. When you share Felton & Mary’s with your family and friends, you pass the love along.
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