Google Pixel
As part of a CD duo, we spearheaded creative vision across five agencies, directing those teams to elevate social media campaigns, experiential activations, user-generated content, and influencer focused social media.
On top of that we remained as hands-on creatives creating original work for various Pixel and Google AI initiatives.
Super Bowl Social
Ah, the dreaded last second brief for the Big Game. Cool and exciting, but given literally few days for shipping. We had to come up with some ideas to push Google Pixel and Gemini Live into the proverbial paydirt.
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Playcall with Gemini Live
First time coaching elementary school football team? Gemini Live can help you find the right words.
Mark Rober
Partnering with YouTuber and CrunchLabs founder, Mark Rober on a multiple part deal that touches both Pixel and Fitbit Ace LTE.
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Three young athletes race through a CrunchLabs obstacle course while wearing Fitbit Ace LTEs. Their movement powers both in-game progress for their digital pets called, Eejies. The twist, it also inflates real-life eejie balloons. The athlete who moves the most wins.
Mark Rober / CrunchLabs x Fitbit Ace LTE
The G-Store (Google Store) had its very own Google Pixel & Mark Rober page where you can register to send your face into space and to see how Mark uses Gemini Live as a collaborator to come up with a cool science project to entertain and educate his niece and nephew.
Fitbit
Fitbit was one of the first activity trackers to hit the market. The brand has been around for a long time. We were assigned to inject doses of humor that educates, motivates, inspires, and showcases the product features and the app.
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Fitbit has always been quite popular among dedicated fitness enthusiasts, becoming well-known in the world of health and wellness. We aimed to add education, humor, and effectively communicate the benefits of Fitbit devices and the Fitbit app, all with the goal of preventing Fitbit’s IG from becoming stale and boosting engagement over time.
Fitbit Instagram
Pixel x McLaren
Launched a social campaign with Lando Norris and Oscar Piastri in the office doing office stuff with their in Pixel collaborator, Gemini. Spreadsheets, water cooler, and fire suits. The usual.
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iSwitched to Google Pixel
The "iSwitched to Google Pixel" campaign uses testimonials to ease concerns about data transfer, security, and compatibility. It showcases Pixel's premium features including camera, Gemini AI, and their real-life benefits. We highlighted authentic the personalities of creators/influencers.
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I save so much energy and time 🕑 with Gemini to summarizing my emails.1 That’s why i Switched to Google Pixel.
I got an Adaptive Battery 🔋 that lasts hours and hours when i Switched to Google Pixel.
I got better low-light photos, sharper selfies, and incredible zoom 😍 when i Switched to Google Pixel.
I found a safe and secure 🔒 place for my data and personal info when i Switched to Google Pixel.
Various Pixel Social Media
Paid social media, owned social media, or earned social media. We collaborated extensively with our talented creative partners to maximize Pixel’s outreach and engagement. Here’s a tiny sample of our collective efforts.
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Group CD: Armando Samuels
CD Art Direction: Peter Yue
CD Creative Writer: Benji Brucker
Agency Partners: Swift, Newfangled, attn:, Almost Friday, 1000 Heads, Robot
View Creative Direction overview or use secondary navigation below.