Migo
Migo, a Chinese-owned retail software company, provides businesses with customer insights, enabling data-driven growth and reducing waste needed an investor site quickly. As the art director and UX/UI designer, in collaboration with a creative writer, helped develop Migo's North American brochure site.
Working from incomplete brand guidelines, the team established the brand's voice and messaging, as well as the overall look and feel for both desktop and mobile platforms.
Goal of Project
Create an North American facing brochure site for Migo, a Chinese owned retail software development company.
Role
Together with a Creative Writer we built the entire brand voice, look, and feel.
We worked in lock step with development.
UX and UI
Step by Step Approach
1.
Receive Migo’s loose Brand Guidelines.
2.
Direct and design Migo’s key art and messaging.
3.
Implement look and feel for mobile and desktop. Submit to stakeholders for approval. Create electronic resource files according to file requirements and specifications. Revise accordingly.
4.
Submit to electronic files to development team.
End Result
Created an North American facing brochure site for Migo informing public about their take on retail software development.
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Art Direction: Peter Yue
Design: Peter Yue
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