Starbucks Holiday
As the Senior Design Lead for the Starbucks Holiday campaign, the role's creative responsibilities included storyboarding for broadcast, print, out-of-home, and digital advertising.
The position also involved designing the extensive typography design used throughout the holiday manifestos and stories, as well as contributing to the character design for the campaign’s unique cast of human and playful animals.
Starbucks Holiday Print
Starbucks loved to offer their audience a level of surprise and delight in the creative as well as the execution. We put together interactive print pieces with unique offers.
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Creative Direction: Jed Alger, Danielle Flagg
Art Direction: Matthew Carroll
Copy Writer: Jen Nicolazzo
Brand Design: Peter Yue
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