Nike Field Team Sports

Nike’s Field and Team Sports category wanted to upgrade the interior branding in their new digs inside the Mike Schmidt Building. The concept, “Lines of the Game” visually connected the intricate lines of football, baseball, softball, and lacrosse product, markings of their respective playing fields, and iconic plays from coaches’ playbooks.

The space features a compelling art program that was built, blending present day and vintage Nike art, advertising, messaging, and photography.


Creative Director: Grant Gosch
Art Direction: Peter Yue
Design/Production: Peter Yue 
Project Management: Grant Gosch

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