Nike: Olé, LA

As part of a collaborative team consisting of Nike, Neverstop, and the National Forest, I helped lead the design team to create Olé, LA—an event celebrating international soccer history and the LA Galaxy catered to Latino LA residents.

We transformed the Frank L. Robinson warehouse, designing the entire experience to include the local food scene, an indoor soccer cage, foosball stations, and a DJ dance atmosphere. The event featured street art inspired murals and statues paying tribute to legendary players.