Hi!
My name is Peter Yue and I'm a multi-disciplinary brand and advertising creative director, senior art director, and senior designer. I help agencies and in-house brands both large and small build thoughtful relationships with their clients through creative communication and innovative problem solving.
Throughout the years, my creative practice involves varied analog and digital mediums. I'm an expert with campaign work, film, video, photo direction, architectural sculpture, experiential design, CX/UX/UI and visual digital design.
I'm currently available for freelance.
Short on time? Below are some highlights.
Sometimes less is more. Here is brief overview of work consisting of brand side and agency side creative direction, art direction, design (both analog and digital), photography, and illustration.
↓ Apple Music // Art Direction
↓ Nike WD+C // Art Direction↓ Electronic Arts, Battlefield // Art Direction
↓ Old Spice // Art Direction
↓ Kaiser Permanente // Creative Direction↓ Apple // Art Direction, Design↓ LinkedIn // Art Direction
↓ Chili’s // Firesuit and NASCAR Livery Design
↓ M Financial // Creative Direction
↓ Atari Brand Design // Art Direction, Design
↓ Liberté // Creative Direction, Editing, Design
↓ treat.co Iconography // Art Direction, Design
↓ Cambell's BBQ // Creative Direction
↓ Select // Art Direction
↓ PayPal // Art Direction
↓ Riswold for Dogs and Children // Creative Direction
↓ Starbucks // Design
↓ Electronic Arts, Bulletstorm // Design
↓ Oregon State University // Creative Direction
↓ Kaiser Permanente // Creative Direction
↓ Nike, Field Sports // Creative Direction, Design
↓ Social CBD Package Design // Creative Direction
↓ Google/Fitbit Ace LTE x Mark Rober, CrunchLabs // Art Direction
You made it!
Now you’ve seen some of the work and want to know what role I played in, or perhaps you’ve been wholeheartedly convinced to work with me after seeing this brief outline. Whatever the case, reach out and we’ll make magic.
Still not convinced? → Email me or check out some of the classics here.