Hi!
My name is Peter Yue and I'm a multi-disciplinary brand and advertising creative director, senior art director, and senior designer. I help agencies and in-house brands both large and small build thoughtful relationships with their clients through creative communication and innovative problem solving.
Throughout the years, my creative practice involves varied analog and digital mediums. I'm an expert with campaign work, film, video, photo direction, architectural sculpture, experiential design, CX/UX/UI and visual digital design.
I'm currently available for freelance.
Short on time? Below are some highlights.
Sometimes less is more. Here is brief overview of work consisting of brand side and agency side creative direction, art direction, design (both analog and digital), photography, and illustration.
↓ Apple Music // Art Direction
↓ Nike WD+C // Art Direction↓ Old Spice // Art Direction
↓ Kaiser Permanente // Creative Direction↓ Apple // Art Direction, Design↓ Electronic Arts, Battlefield // Art Direction
↓ Chili’s // Firesuit and NASCAR Livery Design
↓ PayPal // Art Direction
↓ Riswold for Dogs and Children // Creative Direction
↓ Atari Brand Design // Art Direction, Design
↓ M Financial // Creative Direction
↓ Electronic Arts, Bulletstorm // Design
↓ LinkedIn // Art Direction
↓ Starbucks // Design
↓ Liberté // Creative Direction, Editing, Design
↓ Nike, Field Sports // Creative Direction, Design
↓ Cambell's BBQ // Creative Direction
↓ Kaiser Permanente // Creative Direction
↓ Oregon State University // Creative Direction
↓ Select // Art Direction
↓ treat.co Iconography // Art Direction, Design
↓ Social CBD Package Design // Creative Direction
↓ Google/Fitbit Ace LTE x Mark Rober, CrunchLabs // Art Direction
You made it!
Now you’ve seen some of the work and want to know what role I played in, or perhaps you’ve been wholeheartedly convinced to work with me after seeing this brief outline. Whatever the case, reach out and we’ll make magic.
Still not convinced? → Email me or check out some of the classics here.
Recently Added: aka Under Construction Drops
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Creative Direction
Here to set the creative vision and aligning it to the business side of things, leading a team of talent, strengthen only the best ideas, and bridging client goals and creative chaos into distinctive work.
Click an image to see a featured project. Be sure to bookmark this section for upcoming CD led work.
Art Direction
Shaping the visual style for everything top to bottom, guiding a crew of creative contributors to make the best art, but most of all, be a non-stop idea and concept generating machine.
Tap or click the featured project image to learn more.
Or you can view an overview of art direction projects.
Experiential and Environmental Spaces
Transforming spaces into engaging brand experiences, with immersive stories, expansive concepts, and combining brand and spatial design with quality builds and execution.
Find out more by clicking the image to see an environmental and experiential design project.
Lot more projects located here.
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Accenture Song
Apple Marcom
Apple Brand Experience / Services
Astound Group
Atari
Big Giant
Billy Shoes
Bonfire Snowboarding
Callen
Cashmere Agency
Central Office
Deutsch
Google Pixel: Center of Excellence
Jim Riswold of Jim Riswold Amalgamated
Kaiser Permanente
Laundry Service
LinkedIn Creative Studio
M Financial
Media Arts Lab
Mirimar LA/NY
Mitchell+Palmer
Mozilla
Must Be Something
Nemo Design
Nike
Oregon State University Alumni Association
Pandora
Prosper Portland
R/GA SF
RunKeeper
Sentia Wellness – Social CBD
TED Conferences
Umpqua Bank
We Are Social
Where The Buffalo Roam
Wieden+Kennedy