Hi!

My name is Peter Yue and I'm a multi-disciplinary brand and advertising creative director, senior art director, and senior designer. I help agencies and in-house brands both large and small build thoughtful relationships with their clients through creative communication and innovative problem solving.

Throughout the years, my creative practice involves varied analog and digital mediums. I'm an expert with campaign work, film, video, photo direction, architectural sculpture, experiential design, CX/UX/UI and visual digital design.

I'm currently available for freelance.

Do you want to take it to the next level? → Let’s be LinkedIn friends, or follow me on Instagram.

Short on time? Below are some highlights.

Sometimes less is more. Here is brief overview of work consisting of brand side and agency side creative direction, art direction, design (both analog and digital), photography, and illustration.

Creative Direction

Here to set the creative vision and aligning it to the business side of things, leading a team of talent, strengthen only the best ideas, and bridging client goals and creative chaos into distinctive work. It’s cheaper than therapy.

Click an image to see a featured project. Be sure to bookmark this section for upcoming CD led work.

Art Direction

Shaping the visual style for everything top to bottom, guiding a crew of creative contributors to make the best work. But most of all, be a non-stop idea and concept generating machine.

Tap or click the featured project image to learn more.

Otherwise, you can see an overview of art direction projects.

Design

Design is about the visible and invisible. Graphic design, digital design, CX/UX/UI, and brand design. All the little bits seen and the underlying grid of structures unseen. Typography, icon design, visual design, design systems, brand guidelines built from the ground up.

Interested to find out more? Click on an image to see a favorite design project and to see even more design projects go here.

Experiential and Environmental Spaces

Transforming spaces into engaging brand experiences with immersive stories and expansive concepts. Here to combine brand and spatial design with quality builds and execution.

Find out more by clicking the image to see an environmental and experiential design project.

Lot more projects located here.

  • Accenture Song
    Apple Marcom
    Apple Brand Experience / Services
    Astound Group
    Atari
    Big Giant
    Billy Shoes
    Bonfire Snowboarding
    Callen
    Cashmere Agency
    Central Office
    Deutsch
    Google Pixel: Center of Excellence
    Jim Riswold of Jim Riswold Amalgamated
    Kaiser Permanente
    Laundry Service
    LinkedIn Creative Studio
    M Financial
    Media Arts Lab
    Mirimar LA/NY
    Mitchell+Palmer
    Mozilla
    Must Be Something
    Nemo Design
    Nike
    Oregon State University Alumni Association
    Pandora
    Prosper Portland
    R/GA SF
    RunKeeper
    Sentia Wellness – Social CBD
    TED Conferences
    Umpqua Bank
    We Are Social
    Where The Buffalo Roam
    Wieden+Kennedy

You made it!

Now you’ve seen some of the work and want to know the stories for role I played in, or perhaps you’ve been wholeheartedly convinced to work with me after seeing this brief outline. Whatever the case, reach out and we’ll make magic.

Still not convinced? → Email me or check out some of the classics here.